Graded Homework

1. What can Nike’s Corporate Responsibility team do to
improve Nike’s public image?

2. How have Nike’s attempts to date to address its critics been
unsuccessful?

3. What damage, if any has been done to Nike? Has Nike
reacted appropriately? Has it overreacted? Underreacted?

4. Many of Nike’s competitors subcontract production to
Asian factories similar to those used by Nike. Why was Nike singled out by
human rights and labor rights activists?

5. What responsibility does Nike have to the workers in the
factories of its subcontractors? What wage rates should it require them to pay
their workers?