Your Product is Nike.
- Think back to when you learned about and adopted this product. Explain where you would have fallen within Rogers’ Diffusion of Innovation Theory.
- Think about this product today. Where does it fall within the Product Life Cycle? Explain your rationale.
- Think bout this product compared to similar products:
- What is this product’s brand and positioning statement?
- What is this product’s branding strategy?
- Why are you loyal to this brand?
- What type of emotional connection or ownership do you feel towards this brand?
- What (if anything) would cause you to switch to a different brand?
- Finally, think about how this product is packaged:
- Explain the role packaging played in getting you to notice the product.
- Explain whether or not the packaging creates a customer experience for you. Be sure to explain why or why not.
- Explain whether or not the product’s packaging (quality, style, etc.) aligns with the price of the product? Does this justify the cost?
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