Prepare a written 8 page analysis of your selected company’s social media presence for company leadership that provides a clear appraisal of the company’s social media properties and compares them with its competitors. The analysis should contain the following elements:
- Executive summary.
- Introduction.
- Description – Include all social media platforms currently deployed by the company.
- Summary – Detail elements of the company’s and competitors’ social media sites using qualitative and quantitative measures (inspired by your work in Assessment 3).
- SWOT analysis.
- Ethical analysis – Briefly describe an ethical issue (current or impending) of your choice that is related to social media use in your company or industry.
- Conclusion – The conclusion should include your general impressions regarding the state of your company’s social media presence. It should also include a paragraph that describes an emerging area of concern or opportunity that you have identified and why it merits further investigation.
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