1 PR assignment week 5 Consider a recent situation in which an organization used PR in relation to an ethical
or legal issue. For example, you may want to look for an organization that operates in
a highly-regulated industry or one that is prone to a great deal of public scrutiny. In a
3 page (minimum) essay, address the following: Provide an overview of the organization and the situation.
Describe how PR was used to meet the ethical and legal standards associated
with the situation. Determine how successful the PR was in building an ethical/legal image of the
organization. Indentify ways in which the PR could have been better utilized. Explain the purpose of the PRSA Code of Ethics and how it impacts businesses. In addition, provide your perspective on the continuing importance of cohesive use of
public relations, ethics, and the law within the organization involved in this situation.
