Unit 3.1 DB: Assessing Audience Needs and Choosing the
Correct Medium
Choose one of the scenarios below.
A dealer that Post Corp. sells to has missed three payments
and you will send a final-notice of payment indicating that you will begin
legal collection procedures in two weeks if payment is not received in full.
Your company decides to run an advertisement during the
Olympics for a new protein bar.
The new CEO plans to condense the hierarchy within the
business.
You have to ask your parents to transfer money into your
account while you are away at school.
The cover letter sent along with your resume.
Then for this discussion board, respond to each of the
following questions based on the question’s relation to the scenario.
Who is the targeted audience?
What will their expected reactions be?
What information do they need to know?
What is the best medium for delivering the message? Explain
your choice.
In your responses evaluate your classmates’ target audience
– is it too broad or narrow? What other mediums may be effective for delivering
the message?
Find or write an example of a poorly written business
communication and revise it. Focus on
improving it for clarity, word choice, sentence structure, paragraph structure,
audience need, and clarity and conciseness.
Post both the original and revised communications to this Discussion
Board for the class to view.
In your responses provide constructive feedback for the
changes your peers made and how effective they are in communicating their new
message.
