Portfolio matrices are especially useful for companies that have many divisions. Strategies have to accommodate and incorporate multiple divisions, while at the same time, meet the different needs of separate divisions.
The Boston Consulting Group (BCG) Matrix helps to identify what each division needs and what each division contributes. Perhaps some divisions are “cash cows” and are heavy producers. Other divisions may be non-productive; perhaps these divisions need to be closed or sold.
I am attaching the chart that needs to be filled out and the background information in order for the chart to be completed.
Assignment
Please refer to Chapter 6 in your textbook, located on pages 182-187, for information on the BCG Matrix and refer to The Walt Disney Company Cohesion Case, located on pages 24 – 38, for compiling data.
The chart below consists of five columns – Divisions, Revenues, Profits, Relative Market Share Position, and Industry Growth Rate. Insert Walt Disney’s geographic divisions in the far left under Division. Refer to the Walt Disney Company Cohesion Case (on pages 24-38) and find the information to fill in all the cells in your data table. Complete the chart and briefly summarize what this matrix shows you.
