Pick a brand, product or product line. Discuss how the firm might use 4 of the following 6 types of segmentation schemes: geographic, demographic, VALS, lifestyle, loyalty, and benefit. For each segmentation scheme, pick one segment your firm would likely target and discuss 2 strategies the firm could use to target that segment. How does each of those organizational schemes benefit the firm? It needs to be only 1.5 pages single spaced. I have to submit it through turnitin so please make sure it is not plagiarized.
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