Read the following business case: “Mining the Data Warehouse” in Chapter 8(business driven technology 6th edition) of the text, then write an overview essay.
- Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market.
- Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success.
- Describe how each of the companies is using BI from their data warehouse to gain a competitive advantage.
INSTRUCTIONS:
* Essay should be no less than 400 words in length.
* Essay will be formatted in APA style.
* Correct grammar, spelling, and punctuation are expected.
* Cite references as appropriate.
* Create your assignment as a Word Document file type.
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