Graded Homework

OL 326: Final
Project Guidelines and Rubric

Overview

The final project for this course is the
development of a corporate social responsibility (CSR) analysis based on a
corporation that has endured CSR issues. The analysis examines how the CSR
issue impacted the corporation and its stakeholders.

Prompt

To successfully complete the final course
project, select a company that has experienced CSR issues for analysis. Examine
how the CSR issue impacted the corporation in the short term and describe the actions
the corporation took to resolve those CSR issues in the long term. You should
also examine the CSR impact from a stakeholder perspective, paying special
attention to the organizational, economic, and societal stakeholders. Lastly,
address the company’s current CSR status. Examine the organization’s current
and/or future CSR initiatives, and answer the following questions: Has the
corporation taken a strategic CSR approach to business? What impact does the
corporation currently have on the five driving forces of CSR? What current and
future plans does the corporation have for influencing/impacting the five
driving forces of CSR?

The final project is divided into two
milestones and a final product, submitted at various points (Module Two,
Module Four, Module Seven) in the course to scaffold learning and ensure a
quality final submission. Your completed CSR paper must address each aspect of
the critical elements listed below.

Critical Elements

Specifically, the following critical elements
must be addressed in your completed paper:

I.
Corporation
Background and History:Provide a
brief history of the corporation, which includes its origins, founders, main
products and services, and theindustries the corporation services.

II.
Corporation’s
CSR Issue

a) Description of CSR issue:Provide a description of the CSR issue that the
corporation endured along with a timeline of events.

b) Stakeholder Impact:

i. Describe the impact on the organizational
stakeholders such as employees, executives, or the board of directors.

ii. Describe the impact on the economic stakeholders
such as customers, competitors, creditors, distributors, or suppliers.

iii. Describe the impact on the societal stakeholders
such as community, environment, government, or regulators.

c) CSR Filter: Explain how the corporation’s CSR filter failed or how it was
flawed.

III.
Corporation’s
Current Situation:

a) Current Status of Corporation: Provide a description of how the corporation is
faring today and if the CSR issues have been resolved.

b) Strategic CSR: Explain how the corporation has made CSR part of its strategy.

c) Five Driving Forces of CSR: Identify at least two of the five driving
forces of CSR that the corporation has the most impact/influence on. The five
driving forces are affluence, sustainability, globalization, media, and
brands.

IV. Conscious
Capitalism:Explain how the
corporation is fulfilling the concept of conscious capitalism.

V.
CSR Now and
in the Future:

a) CSR Initiatives: Explain the CSR initiatives that the corporation is undertaking
currently or in the future.

b)
Stakeholder
Priority: Identify and
explain the corporation’s stakeholder priority based on its CSR initiatives.
VI. Lessons Learned:

a) What Did The Corporation Learn:Identify and explain what lessons the corporation
learned from its CSR issues.

b) CSR Filter:Explain if it has strengthened its CSR filter to ensure it will not
have CSR issues in the future.

Milestones

Milestone One: Proposal

In Module Two,
select a company that has endured CSR issues and provide a brief explanation of
the CSR issue(s) the company has faced. Additionally, provide a brief rationale
for choosing this particular company for your final project. This milestone
will be graded with the Milestone One Rubric.

Milestone Two: Outline of Final Paper

In Module Four, submit an outline that
addresses each of the critical elements of the final project, listed above.
Provide at least two bullets per critical element.

This milestone will be graded with the Milestone Two Checklist.

Final Submission: CSR Paper

In Module Seven, submit the final version
of all portions of your final paper within a single document. This
submission will be graded with the Final
Project

Rubric.

Milestone One Rubric

Overview: Your Milestone One submission identifies the corporation you have
chosen for your final project. You must select a corporation that has endured
CSRissues in the past. Select a corporation with ample amounts of
information available about it, so that you are able to meet the final project
requirements. Milestone One must include a brief history of the corporation, a
description of the CSR issue, and your rationale for choosing the corporation.

Requirements of submission:Written components of project must follow these
formatting guidelines: double spacing, 12-point Times New Roman font, 1-inch
margins, APA citations, 2–3 paragraphs in length.

This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade Center. For more
information, review these instructions.

Instructor feedback: Students can find their feedback in the Grade Center where the
instructor will approve or disapprove of your selection.

Critical Elements	Exemplary	Proficient	Needs Improvement	Not Evident	Value
	100%	85%	55%	0%
Milestone	Meets “Proficient” criteria and	Identifies corporation and	Identifies corporation, with	Does not identify corporation or	30
Submission:	incorporates significant history	provides brief history	minimal information related to	is missing information about its
Corporation	offering insight and		history of corporation	history
Selection and	development into the
History	corporation chosen
Rationale and	Meets “Proficient” criteria and	Rationale and reason for	Rationale and reason for	Rationale and reason for	30
Reasoning	incorporates a well-reasoned	corporation selection are clearly	corporation selection are not	corporation selection are not
	rationale for corporation	stated	clearly stated	stated
	selection
Description of CSR	Meets “Proficient” criteria and	Summary describes CSR issue	Summary describing CSR issue	Summary describing CSR issue	30
Issue	incorporates a significant	with insight	provides minimal information	is missing
	summary offering insight into		and is not clearly stated
	the CSR issue
Articulation of	Submission is free of errors	Submission has no major errors	Submission has major errors	Submission has critical errors	10
Response	related to citations, grammar,	related to citations, grammar,	related to citations, grammar,	related to citations, grammar,
	spelling, syntax, and	spelling, syntax, or organization	spelling, syntax, or organization	spelling, syntax, or organization
	organization and is presented in		that negatively impact	that prevent understanding of
	a professional and easy-to-read		readability and articulation of	ideas
	format		main ideas
				Earned Total	100%

Milestone Two Checklist

Overview: Your Milestone Two submission is a detailed
outline that must incorporate each of the critical elements of the final
project. The checklist belowprovides a guideline for each critical element
that must be covered in the outline. Place the critical elements listed below
into an outline and add one to two bullet items per critical element. Each
bullet item should serve as the basis of your information for that critical
element. The intent of this outline is to ensure you are on the right track for
your final project. A comprehensive outline will provide a solid foundation as
you develop and complete your final project.

Requirements of submission:Written components of project must follow these
formatting guidelines when applicable: 12-point Times New Roman font, 1-inch
margins, and APA citations.

Research: Include at least 2 of the 4 required sources of research in a
reference page.

This activity uses an integrated rubric
in Blackboard. Students can view instructor feedback in the Grade Center. For
more information, review these instructions.

Instructor feedback: Students can find their feedback in the Grade Center where the
instructor will provide feedback on your project outline.

Critical Elements

Are all elements covered?

If no, what is missing?

Instructor Feedback/Comments

Corporation Background and History

Description of CSR Issue

Stakeholder Impact

CSR Filter Failure

Current Status of Corporation

Strategic CSR

First Chosen
Driving Force of CSR

Second Chosen
Driving Force of CSR

Conscious Capitalism

Current CSR Initiatives

Stakeholder Priority

Lessons Learned

CSR Filter Today

Research

Final Project Rubric

Requirements of submission:The final project submission should include a
cover page, have approximately 6–8 pages of content, and include a reference
page.Your paper must use double spacing, 12-point Times New Roman font,
1-inch margins, and APA citations.

Research:Incorporate a minimum of four scholarly resources following APA
guidelines for citations and references.

This activity uses an integrated rubric
in Blackboard. Students can view instructor feedback in the Grade Center. For
more information, review these instructions.

Instructor feedback:Students can find their feedback in the Grade Center.

Critical Elements	Exemplary	Proficient	Needs Improvement	Not Evident	Value
	100%	85%	55%	0%
Corporation	Meets “Proficient” criteria and	Describes selected	Describes selected corporation’s	Does not describe selected	7
Background and	includes examples that	corporation’s background and	history but with gaps in	corporation’s background and
History	illustrate aspects	history in sufficient detail	background	credentials
Description of CSR	Meets “Proficient” criteria and	Describes corporation’s CSR	Describes selected corporation’s	Does not describe selected	10
Issue	includes scholarly examples	issue in sufficient detail	CSR issue but with gaps in the	corporation’s CSR issue
			description
Stakeholder Impact	Meets “Proficient” criteria and	Describes how the CSR issue	Describes how the CSR issue	Does not describe the impact	10
	includes examples that	impacted specific	impacted the organization, but	of the CSR issue on the
	illustrate aspects	organizational, economic, and	does not identify specific	organizational, economic, or
		societal stakeholders in	organizational, economic, or	societal stakeholder
		sufficient detail	societal stakeholder
CSR Filter Failure	Meets “Proficient” criteria and	Describes how the CSR filter	Describes how the CSR filter	Does not describe how the	7
	includes specific examples of	failed in sufficient detail and	failed but with minimal detail on	CSR filter failed, which led to
	how this failed	how it led to the CSR issues	how it led to the CSR issues	the CSR issues
Current Status of	Meets “Proficient” criteria and	Describes the current status of	Describes the current status of	Does not describe the current	6
Corporation	includes specific examples of	the corporation with sufficient	the corporation with minimal	status of the corporation after
	how the corporation is faring	detail after its CSR issues	detail after its CSR issues	its CSR issues
	today
Strategic CSR	Meets “Proficient” criteria and	Describes how the corporation	Describes how the corporation	Does not describe or address	10
	includes specific examples of	incorporates strategic CSR with	incorporates strategic CSR with	how the corporation
	how the corporation	sufficient detail	minimal detail	incorporates strategic CSR
	incorporates strategic CSR
Five Driving Forces	Meets “Proficient” criteria and	Assesses the impact and	Assesses the impact and	Does not assess how the	7
of CSR	includes specific examples of	influence that the corporation	influence that the corporation	corporation impacts or
	the five driving forces of CSR	has on the five driving forces	has on the five driving forces	influences the driving forces
		with sufficient detail	with minimal detail

Conscious Capitalism	Meets “Proficient” criteria and	Describes how the corporation	Describes how the corporation	Does not describe how the	7
	includes specific examples of	meets the concept of conscious	meets the concept of conscious	corporation meets the
	conscious capitalism	capitalism with sufficient detail	capitalism with minimal detail	concept of conscious
				capitalism
Current CSR	Meets “Proficient” criteria and	Describes the corporation’s	Describes the corporation’s	Does not describe or provide	8
Initiatives	includes current CSR initiatives	current CSR initiatives and	current CSR initiatives but does	examples of the corporation’s
	with scholarly examples	provides specific examples	not provide specific examples	current CSR initiatives
Stakeholder Priority	Meets “Proficient” criteria and	Describes the stakeholder	Describes the stakeholder	Does not describe the	6
	includes specific examples of	priority with sufficient detail	priority with minimal detail	stakeholder priority
	the stakeholder priority
Lessons Learned	Meets “Proficient” criteria and	Explains the lessons learned	Explains the lessons learned but	Does not explain the lessons	6
	includes lessons learned with	and provides specific examples	does not provide examples	learned and provides no
	scholarly examples	to support explanation		examples
CSR Filter Today	Meets “Proficient” criteria and	Describes the current CSR filter	Describes the current CSR filter	Does not describe the current	6
	includes specific examples of	with sufficient detail	with minimal detail	CSR filter
	the current CSR filter
Research	Provides a minimum of 4	Provides at least 3 sources of	Provides at least 2 sources of	Provides only 1 or no sources	5
	sources of scholarly research	scholarly research with proper	scholarly research with proper	of scholarly research with APA
	with proper APA formatting	APA formatting	APA formatting	formatting issues
Articulation of	Submission is free of errors	Submission has no major errors	Submission has major errors	Submission has critical errors	5
Response	related to citations, grammar,	related to citations, grammar,	related to citations, grammar,	related to citations, grammar,
	spelling, syntax, and	spelling, syntax, or organization	spelling, syntax, or organization	spelling, syntax, or
	organization and is presented		that negatively impact	organization that prevent
	in a professional and easy-to-		readability and articulation of	understanding of ideas
	read format		main ideas
				Earned Total	100%