Offer advise to a company with a product-centric approach:
A123 focuses its entire strategic philosophy on, and rests its livelihood upon, the fortunes of its product, as opposed to taking a wider view of how it can meet its customers’ energy requirements through more than just batteries. Having such a narrowly defined scope is a dangerous path, especially since it could potentially only take one advance in battery or fuel-cell technology to render its products obsolete.
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