1. New product development: What is the most important thing 2. Foreign markets: What are some factors companies need to 3. Differentiate brand extension from line extension Please 4. Please choose an organization: e.g. Apple, Microsoft, – demographics, psychographic, geographic, behavioural – a positioning statement for the company with careful – demonstration of understanding of market segmentation for – apply an understanding of customer behaviour to determine – demonstrate an understanding alignment between company
to consider in new product development? Why? Why is it necessary to evaluate
the new product idea at each and every stage of the development process? How
can marketers best promote consumer adoption of a new product?
consider before attempting to enter foreign markets? If you were to set up a
market program for a product in a foreign country, what should you take into
consideration? What advertising strategywould you develop for the promotion of
a new product. What are some things you should consider?
identify a recent (1) brand extension and (2) line extension that you have seen
and discuss the effectiveness of that brand. How could you maximize the odds of
creating that effectiveness for each extension as a marketer?
Nike, etc. and discuss the market segmentation within that industry. Also discuss
the target market of the selected company and the selection process for that
target market. Please include the following:
characteristics for the target market for the selected company
consideration of their brand and strategy
the selected company
target market
strategy and marketing decisions.
