sing the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).
Section 4 – Place & Promotion (Module 4)
- Distribution Channels
- Length & Width
- Direct & Indirect
- Vertical & Horizontal Channel Conflict
- Promotion
- Communication Process & Tools
- Product Life Cycle
- Push vs. Pull
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