Consumer versus Industrial Services
There are many challenges Marketing Managers face when marketing services. This discussion
will focus on areas such as intangibility and how managers can make their services more
tangible.
Question 1: Pick two services companies, one consumer company, and one business-to-business
(industrial) manufacturer. What can a company in each of these industries do to make its services
more tangible to customers? Explain in a few paragraphs
(industrial) manufacturer. What can a company in each of these industries do to make its services
more tangible to customers? Explain in a few paragraphs
Question 2 A soda company wants to market their product in several lesser developed
countries in Africa. What ethical considerations do you think they need to address and
why? Explain in a few paragraphs
countries in Africa. What ethical considerations do you think they need to address and
why? Explain in a few paragraphs
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