Research the web and pick one such product failure for a Fortune 500 company and describe this failure. At a minimum, you are expected to provide information about the company, the product, rationale for introduction of this product, the costs associated with the product (development and losses). For example, the Edsel automobile, Beta vx VHS, New Coke, Pepsi Crystal, etc. This is a one to two paragraph exercise – do not go overboard, concise description of the company, product and major reasons you believe it failed.
Synthesize your position on 3 – 5 reasons specific factors you believe most likely contributed to the product failure, using the product development process, offer your analysis.
Use references and citations, in APA format, to support your position.
THE PRODUCT FAILURE THAT I WANT TO TALK ABOUT IS THE HP TOUCHPAD FAILURE,
