13. What role does your business play in its industry ecosystem? (Refer to lecture notes on cooperative industry structure.) Describe your firm’s most important inter-organizational relationship(s). (This relationship can be with one other firm or with a group/category of firms.)
14. Provide a 5-Forces Analysis for the industry to which your business unit belongs.
For each of the five forces, indicate its relative strength and explain the reasoning for your answer. Your answer should cite the relevant factors in the industry/competitive environment that determine the strength of that particular force.
15. Describe the most significant trend(s) or issue(s) in the relevant general environment (PESTEL) that your business will need to respond to as it develops its strategy. Focus on how these external factors are changing or will change in the future and what that change will mean for your business:
If the issues are different at the local, national or global levels, please explain the differences.
