MKTG 572
1) A virtual-reality method, such as _____, allows a product concept to be experienced within a complete buying environment that is much more realistic than that provided by previous methods.
-information replication
-information acceleration
-information generation
-information visualization
2)Development is naturally
-sequential.
-iterative.
-retrospective.
-profitable.
3)Which of the following outcomes of any new product evaluation process is unlikely?
-A very tight process screens out some products that would have succeeded.
-A very loose process fails to catch too many product failures.
-The system catches all losers, letting only successful products reach the market.
-It throws a drop error, leading to a situation much worse than a loser continuing.
4)Successful product development requires
-tough, absolute standards early in the new product process to overcome automatic approval of “weak products with momentum.”
-the need to dismiss developers associated with product failures.
-recognition that those involved consider personal, as well as the firm’s risk of failure.
-the understanding that all people like taking risks and are eager to take on new product assignments.
5)All of the following may be used as guidelines by new-products people to make brainstorming sessions more effective, except
-not allowing snickering.
-the facilitator suggesting a new direction when the group hits a plateau.
-stating an idea, only to have someone shoot it down.
-numbering ideas.
6)A firm makes radical changes to its flagship product. This requires great changes in use, as well as great changes in operations and marketing mode. The innovativeness risk in this case is
-none.
-low.
-medium.
-dangerous.
