Question 1 (0.2 points)
According to the text, many businesses stop growing mainly because ____________.
Question 1 options:
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the potential buyers have a reason not to pay |
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the potential buyers have a reason not to buy |
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the potential buyers have a reason not to produce |
SaveQuestion 2 (0.2 points)
When McDonald is not able to sell more sandwiches in the domestic markets, it begins to sell in other countries. This is an example of ______________.
Question 2 options:
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developing home-run marketing programs |
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introducing line extensions |
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expanding the buyer base |
SaveQuestion 3 (0.2 points)
What is the major difference between a branded differentiator and energizer?
Question 3 options:
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The branded differentiator is part of the master brand offering and offers some functional benefits whereas a branded energizer is only connected to the master brand |
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The branded energizer is part of the master brand offering and offers some functional benefits whereas a branded differentiator is only connected to the master brand |
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The branded differentiator is part of the master brand offering and offers some trivial benefits whereas a branded energizer is externally connected to the master brand |
SaveQuestion 4 (0.2 points)
Branded differentiators can help a marketer to attract more customers. Which of the following can become a branded diffferentiator?
Question 4 options:
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adding super-large, super-small milk shakes to the current large, medium and small options. |
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a new name or logo for Tacco Bell |
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a new menu that offers green food |
SaveQuestion 5 (0.2 points)
The Avon Walk for Breast Cancer has been considered a very effective branded programs because Avon uses this program to _____________.
Question 5 options:
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sell its products directly to people who walk with it |
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increase its brand awareness |
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sell its products in many cities at the same time |
SaveQuestion 6 (0.2 points)
The most difficult thing in finding a branded energizer is to make sure that the potential branded energizer must be ______________.
Question 6 options:
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able to provide the needed associations to energize and enhance the target brand |
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able to be linked to the lifestyle of brand managers and customers |
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able to be connected to competitors so that a manageable alliance can be established between the two |
SaveQuestion 7 (0.2 points)
Ford created a branded differentiator by working with Eddie Bauer because the name of the latter can add _________ to Ford’s brand.
Question 7 options:
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value propositions |
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competition |
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good features |
SaveQuestion 8 (0.2 points)
A branded energizer must be __________.
Question 8 options:
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found from the inside of a company |
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a long-term investment |
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a short-term investment |
SaveQuestion 9 (0.2 points)
Which of the following is NOT among the methods to stimulate the basic business?
Question 9 options:
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Improve the customer experience |
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Introduce an innovation |
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Remove the reasons not to buy |
SaveQuestion 10 (0.2 points)
Energizing the current business means that ______.
Question 10 options:
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the company should focus on current product markets taking advantage of its current competencies |
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the company should develop new products |
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the company should put more investments in developing new product |
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None of the above is correct |
