14) When looking at overseas holiday options James found that buying a holiday to Singapore through Singapore Airlines that included airfares, transfers, a week’s accommodation and a tour of the city was a lot cheaper than buying the airfares and accommodation separately. Singapore airlines have engaged in ________ pricing.
A) product-line
B) by-product
C) captive-product
D) two-part
E) product-bundling
15) The Sony Corporation is making decision on pricing for a new product. The company’s primary concern is to maximise the current profit and maintain market share leadership. The Sony Corporation is considering …
A) internal factors that affect pricing decisions.
B) external factors that affect pricing decisions.
C) marketing objectives.
D) A and B are correct.
E) A and C are correct.
16) Due to the current financial crisis a lot of the small home lenders have fallen out of the market leaving the 4 big banks with 95% of the home lending business in Australia. The market that the NAB, ANZ, Westpac and the Commonwealth Bank find themselves in now would be called…
A) purely competitive.
B) purely monopolistic.
C) monopolistically competitive.
D) oligopolistic.
E) none of the above.
17) Tourism Victoria would be using a(n) ________ promotional strategy by advertising heavily in consumer magazines and offering consumer discounts on hotels and airfares. Tourism Victoria wants travellers to take a holiday in Melbourne and hopefully spend their money on hotels, restaurants and tourist attractions.
A) inertia
B) mass marketing
C) product development
D) push
E) pull
18) Toilet paper and canned soup are consumer goods that are purchased frequently with a minimum amount of buying effort. They are classified as …
A) nondurable goods.
B) habitual goods.
C) specialty goods.
D) convenience goods.
E) unsought goods.
19) The Queensland Government has spent a lot of money advertising to try to stop people from speeding. One such ad shows a man driving off the road and hitting an innocent pedestrian and her baby. This message employs …
A) environmental appeals.
B) rational appeals.
C) emotional appeals.
D) legal appeals.
E) none of the above.
20) In the lectures we spent a whole lecture covering product strategies. The term product was used to describe …
A) physical objects.
B) people.
C) ideas.
D) places.
E) All of the above.
