- Need original short essay answers with citation included for the following 8 questions.
- 1- Explain how social media users are creating on-line identities and why this is important to marketers. Please include detail on the components of identity.
- 2 – Explain the concept of user-generated content and discuss its relevance to marketers.
- 3 – Describe in detail five different types of social publishing. Explain how each one is used by marketers.
- 4 – What is “authenticity” and why is it important in social publishing?
- 5 – Describe how marketers can use social games. Give three examples of success stories.
- 6 – How do you calculate social media ROI?
- 7 – How can social media results be tracked?
- 8 – Describe the DATA approach to measurement.
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