Company name is Starbucks.
Discussin a 200 – 300 max words:
1. The differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
2. Company of Choice is : Starbucks
3. Must have 2 citations and 2 references.
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