Graded Homework

Description/Focus:

Research Report

Value:

40%

Due
date:

Sunday, Week 12

Length:

2500

Pick a B2B company
different to Assessment 1.

Prepare a research
report of industry characteristics that will affect an organization

entering in that
industry. Your description must contain the following aspects:

Task:

· Size of the industry

· Value factors in a B2B environment.

·

Key players

·

Key business
consumers

·

Segmentation approaches

· Future growth potential of the industry.

Demonstrate how
this will contribute
to meeting organisational and
marketing

objectives more
effectively. Your analysis
must use academic
theories and

Preparation

frameworks to
underpin your analysis as well research from wider sources to gain

the necessary
information. The analysis should lead towards the marketing strategy

to achieve your
market goals, followed by an effective implementation plan.

Submit your
assignment as a business report. You can attach unlimited appendices

Presentation

to the report to
provide coverage of information. Use Harvard style referencing.

Please consult the
rubrics under assessments in Learnline for more details.