Bear-Park, a bottled water manufacturer, has decided to invest in a banner ad on a national news website. The ad is served 581,000 times each day and typically generates 8,740 clicks per day. Total costs for the banner ad are estimated at $10,900.
1. What is Bear-Park’s clickthrough rate?
2. What is the cost per thousand impressions (CPM) for Bear-Park’s ad campaign?
3. What is the average cost per click for the advertisement?
4. If, on average, the advertisement is seen 2.5 times by its viewers, and 25% of these viewers go on to view Bear-Park’s website, how many visitors will there be?
5. What is the cost per order if 20% of those visitors place an order on Bear-Park’s website?
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