Graded Homework

15

?__________ segmentation is done according to an objective measurable, physical, or other classification attribute of potential consumers.

1. ?Psychographic
2. Behavioral
3. Demographic
4. Geographic

16

?

__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.

?

1. Relationship marketing
2. ?Environmental scanning
3. ?Digital marketing
4. Customer relationship management

17

?A __________ is when manufacturers direct their promotional efforts toward channel partners to convince them to order and stock products.

1. ?multi-marketing strategy
2. pull strategy
3. skimming strategy
4. ?push strategy

18

?__________ is an activity that creates, communicates, and delivers products and services that benefit an organization, its stakeholders, its customers, and society as a whole.

1. ?Marketing
2. Purchasing
3. Manufacturing
4. Advertising

19

?What is the difference between advertising and personal selling?

1. ?Advertising can control the amount of wasted coverage, whereas personal selling cannot control the amount of wasted coverage.
2. Advertising uses customized interaction between sellers and potential consumers, whereas personal selling sells to a large group of potential consumers.
3. ?Advertising does not have an immediate feedback loop, whereas personal selling does because of direct interaction with potential consumers.
4. Advertising is always a paid activity to sell a product, whereas personal selling involves no direct payment to sellers.

20

__________ segmentation is done according to where potential consumers live or work?

1. ?Behavioral
2. Demographic
3. ?Geographic
4. ?Psychographic

21

A __________ is any word, device (shape, design, color, or sound), or combination thereof used to differentiate a seller’s services or products?

1. trademark
2. brand name
3. brand personality
4. trade name