1.Carmen is ready to launch her company’s new product, a line of chocolate for diabetics, based on her instincts and knowledge from 30 years of marketing. Her staff is encouraging her to delay the launch until test marketing can be done. What are the advantages and disadvantages of each approach?
2.Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars. When developing their marketing strategies, how can these firms use the diffusion of innovation curve in the early stages of product development?
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