1. Typically, manufacturers and retailers exchange business documents through a/an _______ system.
A.vertical-conflict reduction
B.electronic data interchange
C.cross-docking Internet
D.floor-ready intranet
2. Themost significant potential benefit of the Internet channel is its
A.potential to provide customers with instant gratification.
B.capacity for providing location options for maintaining inventory.
C.ability to personalize information for each customer on a cost-effective basis.
D.capacity for a touch-and-feel customer experience.
3. Coupons, rebates, and online discounts are types of
A.off-price wholesaling.
B.in-store promotions.
C.pricing promotions.
D.specialty product displays.
4. Some companies want to get their products into as many outlets as possible. These companies understand that the more exposure they get, the more of their products they’ll sell. If this idea is consistent with the company’s overall strategy, they’ll most likely choose _______ distribution.
A.exclusive
B.collectively exhaustive
C.selective
D.intensive
5. If a manufacturer was unhappy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be _______ distribution.
A.case by case
B.selective
C.moderate
D.compromise
6. One of the benefits of EDI is that it can reduce cycle time, which is the time
A.between the decision to place an order and the receipt of the merchandise.
B.between when finished goods leave the manufacturer until the time they arrive, floor-ready, at the retailer.
C.from when funds are committed for purchase of raw materials to the time when the payment for the finished goods is actually received.
D.from when an RFP is announced to the time a consumer purchases the finished product.
7. _______ power is based on getting a channel member to behave in a certain way because of a contractual agreement.
A.Reward
B.Legitimate
C.Coercive
D.Referent
8. Electronic access to manufacturer’s inventory helped transform the effectiveness of manufacturer’s representatives and outside sales forces. Using new communications tools, they could now avoid the supply chain problem of
A.not being able to coordinate selling efforts with manufacturers’ promotional campaigns.
B.increasing prices without increasing transportation charges.
C.promising delivery of products that weren’t available.
D.insufficient raw materials to produce the needed merchandise.
9. Supply chain management adds value for customers by
A.incorporating universal product codes.
B.use of exclusive geographic territories.
C.maximizing total distribution costs.
D.getting products to customers efficiently.
10. Jackie is running errands on Saturday morning. First, she drives through CVS pharmacy to pick up a prescription, stops at the tailor to pick up a dress she had hemmed, and then heads to her manicure appointment. What kind of retailers is Jackie visiting?
A.Convenience stores
B.Off-price retailers and specialty stores
C.Services retailers
11. _______ offer an inconsistent assortment of brand-name merchandise at low prices.
A.Off-price retailers
B.Category killers
C.Specialty stores
D.Department stores
12. Manufacturers use wholesalers and retailers because
A.the wholesalers control the retailers.
B.wholesalers and retailers create value through convenience and lower prices.
C.wholesalers and retailers are traditionally accepted by frequent, loyal shoppers.
D.the manufacturers have no other choice, due to the legal environment.
13. As a type of retailer, category specialists are fierce competitors using
A.highly trained personnel throughout the stores.
B.highly attractive loyalty programs.
C.a wide variety of merchandise.
D.a complete assortment in a specific category at low prices.
14. Although conflict is likely to occur in any supply chain, it’s generally more pronounced when
A.retailers pressure manufacturers.
B.the supply chain members are geographically too close to each other.
C.the supply chain members are independent entities.
D.manufacturers pressure retailers.
15. Because of the way _______ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store.
A.downstream value stores
B.discount stores
C.off-price retailers
D.department stores
16. In omnichannel retailing, what visible element must often be adjusted because of competition faced in different channels?
A.Pricing
B.Distribution
C.Supply chain
D.Return policies
17. Retailers focusing on increasing sales to their best customers are attempting to
A.drive their supply chain.
B.increase their share of wallet.
C.slay the category killers.
D.compete with off-price retailers.
18. Retailing is the primary activity in all of the following situationsexcept
A.buying and eating a fast-food meal.
B.visiting a tile store which sells at wholesale prices.
C.transporting pallets of Daisy brand dairy products.
D.upgrading an airline ticket at the airport.
19. Flora is frustrated with her company’s supply chain management information system. She wants to be able to receive sales data, initiate purchase orders, send and receive invoices, and receive returned merchandise documentation. Flora needs a/an
A.vendor-managed inventory system.
B.electronic data interchange system.
C.radio frequency identification system.
D.vertical conflict reduction system.
20. Retailers in expensive resort areas often find it difficult to hire quality salespeople. In a situation like this, retailers should consider augmenting or even replacing the sales and customer service functions with
A.special attention to product placement in their stores.
B.continuous use of promotions.
C.expanded hours of operation.
D.in-store kiosks or self-checkout lanes.
