MK2530: Module 5 Competitive Advantage
Research 5.1
Global Market
The purpose of this assessment is to create a global marketing program for an organization and define the
challenges being faced with reference to sales promotion.
With the great reception of the “Sonic the Hedgehog” franchise in Japan, over several decades, Sega has its
eyes set on a wider audience worldwide. The studio executives at Sega have decided to create a sequel
“Sonic Boom: Fire & Ice” and would like to have a bigger presence globally.
Based on this scenario, research and create a global marketing program for Sega using the Global Marketing
Plan Template. Be sure to clearly define the challenge being faced with reference to sales promotion and
identify the following:
A spokesperson
Product placement
In addition, explain the three marketing considerations for making the sequel a success. Also, consumers are
now very strongly opinionated about social and environmental initiatives and tend to base their purchase
decision on it. In your global marketing program, include the dimension of social initiatives. Ensure that your
marketing program answers the following questions:
1. Is the program bolstering your company’s reputation?
2. Are you publicizing your program through multiple channels, using the best technology tools for the
job?
3. Does the program take advantage of your company’s strengths?
4. Can you tie the program back to core business objectives?
You may also select a similar game promotion of your choice. In case you decide to select a game promotion
of your choice, be sure to provide a summary of your selected promotion.
Submission Requirements:
Submit your responses in a Microsoft Word document of the following specifications:
Font: Arial, Size: 12 point
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MK2530: Module 5 Competitive Advantage
Research 5.1
Global Market
Line Spacing: Double
Length: 3 pages
Include an APA title page. Refer to the sample APA title page.
Cite the source in APA format in-text and on the References page.
Evaluation Criteria:
The research will be evaluated using the following criteria:
Did you create the global marketing program?
Did you clearly define the challenge being faced with reference to sales promotion?
Did you identify the following for your global marketing plan:
o
A spokesperson
o
Product placement
Did you write an analysis of the three marketing considerations for making the sequel a success?
Did you include the dimension of social initiatives in the global marking plan?
Does your marketing program answer the following questions:
o
Is the program bolstering your company’s reputation?
o
Are you publicizing your program through multiple channels, using the best technology
tools for the job?
o
Does the program take advantage of your company’s strengths?
o
Can you tie the program back to core business objectives?
In case you have selected a game promotion of your choice, did you provide a summary of your
promotion?
Did your thoughts flow coherently?
Did you use correct grammar and spelling and meet the submission requirements?
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