In the Session Long Project of MGT599, we will create a Required Reading Welch, J., & Welch, S. (2008). State your business: Too Session Long Project In this module, you will be learning what constitutes good Keys to the Assignment The key aspects of this assignment that you must cover in • Step One: • Step Two: • Step o List the o Justify o Critically o Be sure
“strategic toolkit” which, once assembled, will allow you to
undertake strategic planning and implementation projects in any organization.
Upon successful completion of the Module 1 SLP, you will be able to use your
SLP to assess the mission and vision statements of any company. The goal of the
SLP is one of skill-building—that is, in each module we will focus on
developing a skill for a different phase of the strategy-making process.
Throughout this course, you should complete the SLP before you complete the
Case. However, before you begin to address the SLP assignments, read the
Background materials thoroughly.
many mission statements are loaded with fatheaded jargon. Play it straight.
Businessweek, 4066 (80). Retrieved on November 6, 2012, from
http://www.businessweek.com/stories/2008-01-02/state-your-business
mission and vision statements. You will also be developing a list of criteria
for evaluating such statements. You will then use these criteria to evaluate a
corporate vision and mission statement in the Case. Finally, you will be
comparing your two lists for commonalities and differences.
your 3- to 4-page paper are:
Read the Background materials and conduct additional research about writing
mission and vision statements. You may rely solely on the websites in the
Background materials or supplement them if you wish. You will find that there
are a great many opinions on what constitutes a “good” mission statement.
Your job is to identify five criteria that you believe are crucial to devising
good mission statements.
Research the Background websites dedicated to writing vision statements. Again,
you may supplement them if you wish. Identify five criteria you think are
critical to good vision statements.
Three: In a 3- to 4-page paper:
five criteria you have chosen for mission and vision statements (i.e., five
each). This can be a bulleted list.
your choices. Explain why you think each individual criterion is important.
compare the commonalities and differences between your two lists. Be sure that
you address this requirement with appropriate depth.
to have introduction at the beginning of paper and a conclusion at the end
