- Complete the following discussion questions for Case 2: American Express: Bank 2.0
- 1. Define American Express’s overall business-level strategy. Does Bank 2.0 fit into American Express’s overall business-level strategy?
- 2. How does Bank 2.0 stand up against the competitors in the industry?
- 3. What insights does a SWOT analysis reveal about how Bank 2.0 should be positioned in the future?
- 4. Integrate the results of the analysis into recommendations for growing the business and combatting competitive pressures to maximize performance.
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