Throughout the
remainder of the cohort, students will be working on phases of a comprehensive
term project that utilizes concepts and material from each of the following
courses: Recruitment, Selection and Placement of HR, Training, Development and
Employee Relations and Compensation and Benefits Administration. The following
are the specific instructions and deliverables:
Phase I:
The task for this
phase is to develop a performance management plan for these jobs or groups of
jobs. This should include identifying
key performance areas, a defined process (i.e. who conducts the reviews, levels
of review/approval and timing of the process – quarterly, annual, etc.) and an
example of a formal review document (i.e. performance evaluation form).
Phase II:Identify
how will you evaluate the success of your performance management plans,
including both quantitative and qualitative measures.
9 Job Descriptions:
marketing plans. Stays abreast of
changes in the online marketing environment to best serve the objectives of the
company and adjusts plans accordingly.
Responsible for overseeing other aspects of the e-commerce site such as
advertising and content components.
Manage all site development and
online information: 50%
·
Direct internet strategy and manage overall e-commerce
site presence and effectiveness.
·
Develop
plans for enhancing e-commerce site and present recommendations to marketing director
and senior executives.
·
Support specific business objectives and enforce
the company’s brand image online.
·
Design and set standards for the look-and-feel
of the entire site.
·
Oversee all web development, testing/proofing, publishing,
and archiving.
·
Negotiate online
related contracts.
·
Act as point
person for all e-commerce initiatives. Manage internet marketing team.
Manage development and maintenance
of site: 30%
·
Manage development
of the site to ensure proper functionality.
·
Provide
email support to all internal and external customers in relation to website.
·
Manage domain
names and renewals.
·
Manage relationships
with external vendors.
·
Serve as
point person for internal questions and recommendations.
·
Train staff
on how to use e-commerce site when updates are made.
·
Survey staff
and customers about customer satisfaction with e-commerce site.
·
Keep up to
date on technology and enhancements that apply to the site.
·
Analyze market conditions, trends and the
competitive environment to define business opportunities and report to the
marketing team and senior management.
·
Optimize web
site for higher natural ranking in search engines. (SEO)
·
Manage
content and procurement process.
Manage and develop special sales,
contests and advertising unique to the Internet: 20%
·
Develop and
adapt marketing strategies for online applications.
·
Manage online
advertising including circulars, banner ads, direct email, search engine marketing
(SEM), and affiliate marketing.Execution includes working with internal
and external teams on target strategy, creative development, keywords, scheduling,
email list management, and email list growth.
·
Manage e-marketing tools: web analytics, e-mail marketing, and search
engine optimization.
·
Coordinate online promotions across all product
categories.
·
Assist with
promotions or events as needed.
Qualifications
Education
and/or Experience:
·
Bachelor’s degree in Marketing, Advertising or related
field.
·
A combination of marketing and web development
experience equal to 5 years i.e., 4 years marketing, 1 year web development or
3 years marketing, 2 years web development, etc.
·
3-5 years of project management experience.
·
Knowledge of consumer electronics, appliances,
flooring and furniture preferred.
·
Experience with HTML authoring tools, FTP
software, Photoshop, Web reporting, VPN, SSL Certificates
·
Video editing and photography knowledge a plus
Computer Skills:
·
Knowledge of internet software: analytics
software, SEM tools, site search tools.
·
Knowledge of Dreamweaver and Photoshop.
·
Knowledge of Excel, Word, and PowerPoint.
Physical Demands:
The physical demands described here are representative of those that
must be met by a staff member to successfully perform the essential functions
of this job.
·
Frequent sitting, talking, hearing, and using
hands to finger, handle or feel.
·
Occasional standing and walking.
·
Specific vision abilities required by this job
include close vision.
