Module 1
discussion
Strategic Management: Vision, Mission, and Stakeholders
To begin, please note that you are required to post each
week (i.e., posting in Week 1 and Week 2 of Module 1 is a requirement of this
course). We are going to have discussions on strategic management topics, as
they apply to companies.
For this assignment, we will focus on General Mills, a
multinational food manufacturing company: http://www.generalmills.com/
WEEK 1:
As you research General Mills, you may want to compare and
contrast that company with the other food service retailers – such as Kraft
Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.
Please visit the General Mills site, and identify the
company’s mission and vision, as well as their major stakeholders (you may need
to interpret and/or make assumptions here, as all mission and vision statements
are not crystal clear – nor are they always explicitly stated. You should note
that the stakeholders aren’t simply the shareholders. “Stakeholders”
include everyone and anyone who is affected by the success or failure of the
company).
WEEK 2:
In consultation with your peers, analyze how General Mills
represents and advances the goals of its stakeholders.
