Module 1 –
Case
STRATEGIC MANAGEMENT PROCESS/VISION, MISSION, GOALS AND
OBJECTIVES
Assignment Overview
The MGT599 Case is an ongoing exercise, meaning that we will
be thoroughly reviewing one company throughout our four modules. This session,
we will be conducting a strategic analysis of Pepsico.
Most companies have something that resembles a vision, mission,
or set of values; or stated goals/objectives that define who the company is and
how the company plans to do business. However, organizations may not always
label these statements properly — calling a vision a mission, or calling their
values a set of beliefs. Sometimes, companies do not have a mission statement
at all, operating instead on a set of goals.
Required Reading
Hammonds, K. (2007). Michael Porter’s big ideas. Fast
Company, 44. Retrieved on August 27, 2014, from https://www.fastcompany.com/42485/michael-porters-big-ideas
Case Assignment
In this assignment, you will be critically evaluating the
vision, values, mission statement, and goals/objectives of Pepsico.
Keys to the Assignment
After studying the background materials and completing the
SLP, you are in an excellent position to evaluate a company’s published
mission, vision, values, and objectives/goals. This Case asks you to begin your
strategic analysis of Pepsico by evaluating the company’s mission, vision,
values, and goals. To do this, observe the following procedure:
Step 1: Visit the official website of Pepsico and identify
the company’s vision, mission, values, and goals. (Hint: You will need to do
some exploring and a certain amount of speculation—as the terms
“vision” and “mission” (and sometimes even the term
“company goals”) are used interchangeably. Explore the “Who We
Are” and “Investors” (and other) links. Also, be sure that you
look closely at the most recent Annual Reports.
Step 2: Critically evaluate the mission, vision, values, and
goals (again, you will likely need to make decisions as to which is which). Use
the criteria in the background materials to support your assessment of the
quality of the company’s mission, vision, values, and goals.
Step 3: Determine which (if any) of the elements consider
the goals and needs of specific stakeholder groups. Write down any examples.
Step 4: Consider what changes are needed to improve the
vision statement, the mission statement, the statement of company values, and
the company’s objectives and goals.
Step 5: Write a 6-7 page paper addressing the above
requirements. You must meet minimum length requirements, by responding to each
step above with precision and with depth of critical thinking.
NOTE THE FOLLOWING REQUIREMENTS AS WELL:
Use of proper APA style is required in this course.
Therefore, prepare your Case with proper documentation of sources, using
in-text citations and a complete end reference list. Refer to the Well-Written
Paper guide if you are not familiar with APA style.
Consider the Case as a formal business report that you are
developing for the Board of Directors and CEO as Pepsico’s external consultant.
This is a professional document. Follow the format below:
Note: You must use section headings to respond to all major
requirements in all papers. Your section headings should appear similar to the
following:
Executive summary: This is a synopsis of the main points,
conclusions, and recommendations made in the longer report. If you have never
written an executive summary before, or would like a refresher, check this
link: http://www.csun.edu/~vcecn006/summary.html
Introduction: State the main purpose of the paper (thesis
statement), what you hope to accomplish, and how you will go about doing it.
Main Body: The “meat” of the paper. Emphasize
analysis, not just description. Don’t just give me facts – interpret them!
Delineate separate topics or sections with appropriate use of headings.
Executive Summary
Introduction
Company’s Mission Statement and Analysis
Company’s Vision and Analysis
Company’s Values and Analysis
Alignment of Company’s Mission, Vision, Values, and Goals
with Stakeholders’ Interests
Recommended Changes
Conclusion
Assignment Expectations
Your paper will be evaluated using the grading rubric.
Tips and Suggestions
Note the following tips and suggestions:
Business school case-study assignments are meant to offer
practice opportunities for future business people who are earning their MBA
degrees. Consider yourself a consultant hired by the company to make these
critical assessments. There are no right or wrong answers to the Case question,
so long as your position is well-defended.
Study the theoretical concepts provided in the Background
materials section of the module, and identify main strategy concepts.
Analyze the vision, mission statement, etc. according to the
criteria presented in the Background materials. Be critical and do not let
yourself be influenced by a company’s “spin.”
Do not hesitate to criticize the current statements. In many
instances, you may not be able to find information on the company’s website.
Many companies do not get this right.
Include a cover page and reference page, in addition to the
6-7 pages of analysis described above.
Include appropriate section headings.
Cite and reference all sources, including those that you
paraphrase. This means include citations and quotation marks for direct quotes
of more than five words, and citations for information you have
“borrowed” or paraphrased from other sources.
Follow TUI Guidelines for Well-Written Papers.
Submit your analysis by the end of this module.
