Module 3 – Case
GRAND STRATEGY SELECTION
Assignment Overview
The Module 3 Case assignment requires that you use the
various Grand Strategy selection matrices to select the grand strategy (or
strategies) that the Coca-Cola Company should follow.
Case Assignment
List the strengths, weaknesses, opportunities, and threats
of the Coca-Cola Company that you identified in the Module 2 Case assignment.
Review the SWOT Analysis Diagram (Slide 4 of the Grand
Strategy Selection Matrices PowerPoint presentation). In which cell do you
believe Coca-Cola Company belongs? Defend your answer.
Next, using the Grand Strategy Selection Matrix (Slide 7),
determine the grand strategy (or grand strategies) that should be pursued by
Coca-Cola. Discuss the assumptions you have made in applying the Grand Strategy
Selection Matrix (i.e., explain why you chose “overcome weaknesses” vs.
“maximize strengths” and why you chose “internally-directed” vs. “externally
directed”).
Next, apply the Model of Grand Strategy Clusters (Slide 8)
to the Coca-Cola Company. Discussion the assumptions you made in applying the
Model of Grand Strategy Clusters to the Coca-Cola Company (i.e., rapid vs. slow
growth; weak vs strong competitive position).
Finally, apply the BCG Matrix (Slide 10) to Coca-Cola’s core
strategic choices. Again, discuss your assumptions for choosing, e.g., high
versus low market share). Is Coca-Cola a Dog, Cash Cow, Star, or Question Mark?
Compare your results from the Grand Strategy Selection
Matrix (Step 2), the Model of Grand Strategy Clusters (Step 3), and the BCG
Matrix (Step 4). How do your results compare?
Conclude your written analysis by stating which grand
strategy (or strategies) Coke should follow and why. Defend your answer!
Assignment Expectations
Your Case Assignment should be a minimum of 5-6 pages in
length.
You are required to use APA formatting and you are required
to cite and reference your sources.
Please make sure you review the assignment rubric prior to
writing your assignment.
Be sure to use section headings to organize your paper, for
example:
Introduction
Coca-Cola Company SWOT
Application of the Grand Strategy Selection Matrix
Application of the Model of Grand Strategy Clusters
Application of the BCG Matrix
Comparison of Results
The Grand Strategy Coca-Cola Should Choose
Conclusion
