SWOT ANALYSIS
For purposes of the Module 2 SLP, once again consider
yourself to be an expert in the field of Strategic Management. In this
assignment, you will blog about some aspect of the external environment of an
organization, providing examples based on current events you have found in a
recent article in a trade journal, newspaper, or magazine (e.g., the Wall
Street Journal, The Economist, Business Week, or Forbes).
Hint: Visit either ProQuest or EBSCO-Business Source
Complete in the library. Choosing an industry that is of interest to you, find
a recent article related to how one or more of Porter’s Five Forces or PESTLE
have impacted your chosen industry. You may want to type in a specific force as
a key word (e.g., Social, Economic, Legal, Threat of Entry, Competitive
Rivalry, Suppliers, Buyers, etc.). Be sure to click on “Trade Publications,”
“Newspapers,” and/or “Magazines”. You may also select a specific company and
discuss how a force (or forces) in the remote or industry environment have (for
better or worse) affected that company.
For example, you might find a recent article related to how
the fiercely competitive nature (one of Porter’s Five Forces) within the soda
industry has affected the market share of such major company players as
Coca-Cola or Pepsico. Or you might find an article that evaluates how a new law
or regulation (in the remote environment) has impacted the healthcare industry.
Remember that you are playing the role of a Strategic
Management blogger, who is conveying to the public how environmental forces
(whether remote environment or industry environment forces) are affecting a
particular industry.
Your main article(s) for your blog entry must be no older
than 12 months. You may, of course, use older sources to support your
discussion and analysis, however, the current event article serving as the main
focus of your paper must be no more than 12 months old.
SLP Assignment Expectations
Your SLP assignment should be a minimum of 2-3 pages in
length.
You are required to use APA formatting and you are required
to cite and reference your sources. There should be a minimum of three
reputable sources cited and referenced in your paper.
Please make sure you review the assignment rubric prior to
writing your assignment.
