Module 2 – Case
SWOT ANALYSIS
Assignment Overview
For the Module 2 Case, we will be formulating a SWOT analysis
of the Coca-Cola Company.
Case Assignment
Visit the library, and go to IBISWorld. Enter the term “Soda
Production in the U.S.” After you have familiarized yourself with the IBISWorld
contents (be sure that you review all pages on the Soda industry), perform some
additional and more current research in the library on Coca-Cola (use trade
journals, newspaper articles, and magazines). Be sure that you review the
company’s most recent 10-K report as well, located at
http://www.coca-colacompany.com/2015-year-in-review/downloads
Then, in a well-written 5-page paper, do the following:
Perform an assessment of Coca-Cola’s external environment,
identifying key opportunities and threats, by doing the following:
Complete an analysis of Coca-Cola’s external environment
using Porter’s Five Forces.
Using the Function Approach to Internal Analysis, identify
key strengths and weaknesses at Coca-Cola by performing an in-depth internal
analysis of the company. Use what you have learned in previous courses to
perform your analysis. At a minimum, evaluate the following functional areas:
Accounting/Finance: Include your analysis of at least three
(3) key financial ratios (if you need a resource, see: Drake, P. (n.d.).
Financial Ratio Analysis. Retrieved from
http://educ.jmu.edu/~drakepp/principles/module2/fin_rat.pdf).
Marketing
Human Resources
Operations Management
Technology
Logistics
After you have completed your Internal and External
analyses, prepare a table in which you clearly show the most important
strengths and weaknesses of the company, and the most salient opportunities and
threats currently facing the Coca-Cola Company.
Conclude your analysis by answering the following:
Does Coca-Cola have more strengths or weaknesses? Explain.
Does Coca-Cola have more opportunities or threats? Explain.
Does Coca-Cola have any sustainable competitive advantages?
If so, what are they?
Assignment Expectations
Your Case Assignment should be a minimum of 5 pages in
length.
You are required to use APA formatting, and you are required
to cite and reference your sources. There should be a minimum of three (3)
reputable sources cited and referenced in your paper (at least two of your
sources must be different from the sources provided you in the Background
materials).
Please make sure you review the assignment rubric prior to
writing your assignment.
Module 2 – SLP
SWOT ANALYSIS
For purposes of the Module 2 SLP, once again consider
yourself to be an expert in the field of Strategic Management. In this
assignment, you will blog about some aspect of the external environment of an
organization, providing examples based on current events you have found in a
recent article in a trade journal, newspaper, or magazine (e.g., the Wall
Street Journal, The Economist, Business Week, or Forbes).
Hint: Visit either ProQuest or EBSCO-Business Source
Complete in the library. Choosing an industry that is of interest to you, find
a recent article related to how one or more of Porter’s Five Forces or PESTLE
have impacted your chosen industry. You may want to type in a specific force as
a key word (e.g., Social, Economic, Legal, Threat of Entry, Competitive
Rivalry, Suppliers, Buyers, etc.). Be sure to click on “Trade Publications,”
“Newspapers,” and/or “Magazines”. You may also select a specific company and
discuss how a force (or forces) in the remote or industry environment have (for
better or worse) affected that company.
For example, you might find a recent article related to how
the fiercely competitive nature (one of Porter’s Five Forces) within the soda
industry has affected the market share of such major company players as
Coca-Cola or Pepsico. Or you might find an article that evaluates how a new law
or regulation (in the remote environment) has impacted the healthcare industry.
Remember that you are playing the role of a Strategic
Management blogger, who is conveying to the public how environmental forces
(whether remote environment or industry environment forces) are affecting a
particular industry.
Your main article(s) for your blog entry must be no older
than 12 months. You may, of course, use older sources to support your
discussion and analysis, however, the current event article serving as the main
focus of your paper must be no more than 12 months old.
SLP Assignment Expectations
Your SLP assignment should be a minimum of 2-3 pages in
length.
You are required to use APA formatting and you are required
to cite and reference your sources. There should be a minimum of three
reputable sources cited and referenced in your paper.
Please make sure you review the assignment rubric prior to
writing your assignment.
