MGT 450 Week 5 – Final Project
Select an organization
and prepare a strategic plan to grow the business over the next three
years.” Trane heating and air”. Your strategic plan must include the
following:
•Describe your organization’s history, products, and major competitors.
•Explain the current situation of the organization in the market.
•Conduct a SWOT analysis (strengths, weaknesses, opportunities and trends) to
determine areas that offer opportunities for change.
•Choose at least three areas from your SWOT analysis and explain why the areas
you have chosen are essential to your strategic plan. Use theories and examples
from your text and additional sources to support your rationale.
•Explain your method to measure the success of your strategic plan. Your paper
must be eight to ten pages in length (excluding the title and reference pages)
and formatted according to APA style guidelines as outlined in the Ashford
Writing Center. In addition, you must use at least three scholarly sources, in
addition to the text. Remember to incorporate information that you have learned
from this course as well as your personal experience. •Must include an
introductory paragraph with a succinct thesis statement.
•Must address the topic of the paper with critical thought. If possible,
provide the context of a first-person experience where you saw this academic
concept in operation.
•Must conclude with a restatement of the thesis and a conclusion paragraph.
•Must use APA style as outlined in the Ashford Writing Center to document all
sources.
•Must include a separate reference page that is formatted according to APA
style as outlined in the Ashford Writing Center.
