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  • The competitive advantage of Starbucks
  • Background – overview of the issue or company with the main objective or definition of the problem
    • Executive Summary – Summarized the entire report in a paragraph. A reader should have a holistic view of your report from the executive summary without having to read the entire paper.
    • Introduction – Full introduction and a complete definition of the issue, items on the report, who is the requestor or reasons for the report and general findings or results
    • Analysis – data, graphs, sources, review and other important information, methodology used for your analysis
    • Conclusions/Recommendations
    • Project Formatting and Presentation
      • Your report must be done in Microsoft Word. You can use one of the business report templates in MS Word.
      • Your report must be prepared in accordance with APA guidelines.
      • Your report must have proper in-text reference citations to document your sources submitted in week eight.
      • Your report must not be limited to in-text references but must also include all sources cited in full at the end of the paper.
      • The (I Want Writing Resources) folder in the Academic Support Center link on Blackboard also consists of information to help you with APA Style of writing.
      • This link provides useful information on APA Style writing The Purdue Online Writing Lab: https://owl.english.purdue.edu/owl/
      • Your report MUST be five full (excluding cover page, appendices, and references) A4 size pages of content, double-spaced, using the 12-point Times New Roman font.
      • Your report MUST be submitted with at least three (3) sources from the Berkeley College Library’s Online Databases.
      • I also need a power presentation about this.

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