Introduction to Transportation Management
The text discusses “Social responsibility pricing”. Some argue that a business cannot sustain itself if it practices social responsible pricing. In 200 – 250 words, either defend social responsible pricing as a viable business practice or describe why you believe that social responsible pricing can lead to a company’s demise.
Text
Coyle, J., Novack, R.A., Gibson, B.J., & Barbi, E.J. (2011). Transportation: A Supply Chain Perspective (7th ed). Mason, OH: South-Western Cengage Learning. ISBN: 978-0-324-78919-5
Chapter Four: Costing and Pricing for Transportation
Chapter Five: Motor Carriers
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