MGMT550 Week 1 Discussion 1 & 2 Latest 2018 May
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WEEK 1: TYPES OF COMMUNICATION
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Often a good place to start is with personal experience. This
week’s first discussion assignment requires observation. At your place of
employment, what types of communication are being used on a daily basis?
How is each of these types of communication important to the efficient
operation of your business?
Are these types of communication being used effectively?
How would you improve communication at your company?
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WEEK
1: DIVERSITY, CULTURE, ETHICS, AND SOCIAL RESPONSIBILLITY
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To communicate effectively, we must first acknowledge that
individuals with whom you communicate are just that, individuals. And so are
you. It is highly probable that the students in this classroom represent a
diverse population.
Trust is a huge factor when communicating ethically. Your image and the image
of your company depend upon their social responsibility.
Please share personal experiences or news stories that illustrate positive
communication or negative communication practices. Provide at least one
detailed example. Was communication handled in a proper manner? What would you
have done differently?
MGMT550 Week 2 Discussion 1 & 2 Latest 2018 May
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WEEK 2: THE WRITING PROCESS
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Let’s try a brainstorming exercise. Everyone in this class is part
of a marketing team for a new ice cream company that hopes to top Ben &
Jerry’s for creative flavors. All of you have been gathered into a large
conference room for the whole day. What flavor would you suggest? What are the
ingredients in your flavor? Don’t forget to give it catchy name. Remember this
is a brainstorming session so feel free to offer suggestions and new ideas for
each other’s flavors.
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WEEK 2: WRITING THE BUSINESS MESSAGE
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Let’s try an exercise as group. This year your manager has been
told that he can give a small cost of living raise to all of his workers, but
he can choose to give one person a higher raise. Rather that tell each of his
employees of these limitations, he has given each of you the same challenge.
You have been asked to write a letter stating why you deserve a raise. What
information do you think should be included in the letter to convince your boss
you deserve the raise? What tone should the letter be written? How long do you
think the letter should be? Try your hand at writing an example letter. Feel
free to offer constructive criticism for each other’s letters.
MGMT550 Week 3 Discussion 1 & 2 Latest 2018 May
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WEEK 3: WRITING REPORTS AND PROPOSALS
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This week we will learn how to create a report or proposal. Let’s
start our discussions by looking at the different ways to organize a report.
Reports are often organized by time, location, and/or importance. In your own
words, discuss one of these report organization methods. Provide a detailed
example of a report topic for which this method would work well. Show how you
would organize this report.
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WEEK 3: GATHERING DATA FOR YOUR REPORT
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Remember our brainstorming exercise last week? That was a good way
to gather data using an internal group. While evaluating allofthe great flavors
your class created during this brainstorming session, your marketing team
decided to send out a questionnaire to gather external data. Questionnaires
include only closed-end questions. Your team decides to use only five
questions.
Your marketing team wants to find out what types of desserts your customers
like best. Develop five questions that you would put on a questionnaire. Why
did you choose those questions? What results are you hoping to get from these
questions?
MGMT550 Week 4 Discussion 1 & 2 Latest 2018 May
WEEK
4: PREPARING EFFECTIVE PRESENTATIONS
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This week you will be preparing an oral presentation. In this
week’s lecture we discussed various ways to create a catchy opening for a
presentation. Choose a story from www.bizcominthenews.com (Links to an external
site.)Links to an external site. and create an interesting opening that they
would deliver for that story and that could be used in a presentation. What do
you consider to be the highlights of the story? Why did you choose that
particular story?
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WEEK 4: DESIGN ELEMENTS OF A PRESENTATION
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Let’s continue with our ice cream example from the earlier
exercise. Your marketing team has done internal brainstorming and external
research. Executive Management has asked your management team to present your
ideas and customer questionnaire data to them. They are looking for your
recommendations on the ice cream flavors that will be used to launch this new
business. Their approval is needed before your marketing team can begin working
on marketing strategies.
What type of opening would you use for your presentation? What information do
you think should be included in the presentation to support your flavor
choices? What graphics, tables, and charts would you add to validate your
choices?
MGMT550 Week 5 Discussion 1 & 2 Latest 2018 May
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WEEK 5: CREATING EFFECTIVE NEUTRAL AND POSITIVE
MESSAGES
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Give an example of a situation or scenario for which you would
write a neutral or positive message. What key points need to be covered in the
message? What would be the tone of the message? What kind of response would you
expect to receive in return?
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WEEK 5: WRITING A PERSUASIVE MESSAGE
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Let’s continue with our Ice Cream Flavor Project. Last week you
evaluated the design elements you would use in your presentation to management.
Your team must persuade executive management to go ahead with the project. You
must sell them on your ideas. What persuasive points should be included in the
presentation? How will you convince them to approve the project? Explain your
response.
MGMT550 Week 6 Discussion 1 & 2 Latest 2018 May
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WEEK 6: CRISIS MANAGEMENT
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The success of any business or organization rests firmly on their
reputation. Take a field trip to the Internet. Find information on one of these
unsuccessful examples of crisis management: Ford and Firestone, Exxon, BP oil
spill, Japan’s nuclear reactors, Toyota, RIM (Research in Motion) or Apple’s
iPhone. What did they do wrong? How should they have handled this crisis
management communication more effectively? Why was this a missed opportunity?
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WEEK 6: BAD NEWS MESSAGES
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Your
company has been holding annual Christmas parties for more than 20 years. Some
concern has been raised by executive management about these parties damaging
the reputation of the company. An all adult party, the conduct of the employees
has become out of control. With this change in policy, all employees will get
their usual annual Christmas bonus plus a gift basket from the company. Instead
of a Christmas party, it has been suggested that the company hold a summer
picnic open to the employees and their families at a local adventure park.
All-day passes to the adventure park and all that it offers will be
given to each employee for the whole family. A potluck picnic will be held,
with the company providing all the meat and drinks. Employees and their
families will have the opportunity to participate in games with generous
prizes. It is November and the time that the party planners start their planning
process. How would you propose the company communicate these policy changes to
the employees? What form of media would you use—snail mail, interoffice memo,
email, or a presentation to the employees? How would you word the communication
to employees?
MGMT550 Week 7 Discussion 1 & 2 Latest 2018 May
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WEEK 7: EMPLOYMENT COMMUNICATIONS
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This week’s course project deals with social media and how
companies today should handle this growing form of communication. When you
apply for a job, do you feel that the company to which you are applying has a
right to search social media websites for information on you? Should they use
this information as part of the decision factor when evaluating applicants? Do
you feel that people should be held accountable for what they post on these
websites?
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WEEK 7: JOB INTERVIEW QUESTIONS
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Let’s use this forum this week to share job interview information
with your classmates. What questions have you been asked during a job
interview? What information do you wish you would have brought with you to an
interview to be better prepared? What type of testing did the employer require
during the interview process?
