- Which of the competitors is closest in market positioning to Trustcare …..E.g. Juvo- mobi, Trionic.
2. Describe this competitor in more detail – strengths and weaknesses.
3. What strengths and weaknesses does Trustcare have in the context of the US market
4. What are the market opportunities and threats
5. How should Trustcare enter the market and why
6. What should Trustcare’s message / tag-line be in the US
7. Assuming Trustcare executes properly, what is Trustcare’s expected revenue in the US by year, for the first 5 years
5-7 pages
Note: TRUSTCARE is a rollator producing company in Sweden. This assignment is about Trustcare trying to enter into the US market.
ยท I choose the “Focused differentiation strategy as Trustcare’s generic competitive strategy. This strategy concentrates on a narrow buyer segment and out competes rivals by offering its narrow buyer segment customized attributes that meets their tastes and requirements better than that of rivals.
