Looking at Strategy
Research articles at one or more of the following websites below. Try to locate an article that discusses the strategy of an organization. Keep in mind that strategy is a broad concept; keyword searches may not produce good results. Instead, look at items like the current results of a firm, or a decision that a company makes. For example, Campbell Soup Company recently purchased Garden Fresh in an attempt to diversify: http://www.usatoday.com/story/money/2015/06/09/campbell-soup-buys-salsa-maker-garden-fresh-gourmet/28728059/ (Links to an external site.)
Links to an external site.
- Fortune Magazine http://fortune.com/ (Links to an external site.)
- Links to an external site.
- Inc. Magazine http://www.inc.com/ (Links to an external site.)
- Links to an external site.
- Fast Company http://www.fastcompany.com/ (Links to an external site.)
- Links to an external site.
- BusinessWeek Magazine http://www.bloomberg.com/businessweek (Links to an external site.)
- Links to an external site.
- Forbes http://www.forbes.com/ (Links to an external site.)
- Links to an external site.
- The Wall Street Journal (accessible for free through the library database)
Include a link to your article, and be sure it’s from a qualified business media source.
Respond to the following:
- Analyze the business environment for this industry. What trends/changes are occurring in the marketplace?
- Identify and describe the current corporate or competitive strategy.
- Going forward, what do you recommend this company do to become more competitive? (Hint, use the sample competitive strategies from Chapter 9 as a start)
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