Your task is to conduct a global industry
comparative analysis that will help develop the strategy for expanding your
organization’s products into a new country. Note that the term products will
refer to products, services, or a combination of the two.
In this fictional market expansion, your
analysis will examine a real-life organization. To accomplish this task, you
need to identify and assess the risks that your organization may encounter,
such as market barriers and competition, as well as opportunities for success
in the selected country. As the general manager for strategy, you have been
tasked with the following:
- Analyze your organization’s resources and
capabilities (organization profile). - Evaluate the external environment, specifically the
industry in which your organization operates (industry analysis). - Select a new country as a market for expanding your
organization’s products (country risk assessment). You will select one
country from the provided list and assess the risks associated with doing
business in that country, including risks presented by its economic,
political, and cultural environments.
Based on your research, in three weeks you
will make a recommendation to your senior vice president and CEO on expanding
into this new market. Be sure to budget enough time for each of the 13 steps.
When you submit your project, your work
will be evaluated using the competencies listed below. You can use the list
below to self-check your work before submission.
- 1.1: Organize document or presentation clearly in a
manner that promotes understanding and meets the requirements of the
assignment. - 5.2: Assess the implications of legal, ethical, and
cultural (national) standards on an organization’s operations in global
markets and make recommendations for appropriate actions. - 6.1: Identify the general (external) environment in
which an organization operates and discuss the implications for enterprise
success. - 6.2: Evaluate the strategic implications for
domestic and international markets of an organization’s industry. - 6.3: Analyze an organization’s internal strengths
and weaknesses for strategic value. - 6.4: Develop and recommend strategies for an
organization’s sustainable competitive advantage. - 7.4: Analyze the impact of international and foreign
laws on US organizations acting domestically and abroad. - 8.1: Evaluate major business/organizational systems
and processes and make recommendations for improvement. - 9.1: Design organizational structure, systems and
processes that support the strategic goals of the organization. - 10.1: Apply relevant microeconomics principles to
support strategic decisions for the organization. - 12.1: Assess market risk and opportunity.
- 13.1: Identify and analyze new opportunities.
- 13.2: Create and implement new initiative or
enterprise. - 13.3: Create and manage new enterprise.
MBA 670 Project 3 List of Organizations
(Selected from S&P 500)
Biotechnology
Gilead Sciences (GLID)
Celgene (CELG)
Regeneron (REGN)
Vertex Pharmaceuticals (VRTX)
Alexion Pharmaceuticals (ALXN)
Consumer Products
Campbell Soup (CPB)
Goodyear Tire & Rubber (GT)
Hasbro Inc. (HAS)
Hormel Foods (HRL)
Kraft Heinz (KHC)
L Brands (LB)
Stanley Black & Decker (SWK)
Defense
Lockheed Martin (LMT)
Northrop Grumman (NOC)
Raytheon (RTN)
Textron (TXT)
Energy
Chesapeake Energy (CHK)
Murphy Oil (MUR)
Noble Energy (NBL)
Occidental Petroleum (OXY)
Hospitality
Host Hotels & Resorts (HST)
Marriott International (MAR)
Wyndham Worldwide (WYN)
Industrials
PACCAR (PCAR)
Parker-Hannifin (PH)
Praxair (PX)
Nucor (NUE)
Masco (MAS)
Information Technology
Corning (GLW)
Juniper Networks (JNPR)
Nvidia (NVDA)
Synopsys (SNPS)
Insurance
Progressive (PGR)
The Travelers Companies (TRV)
Aflac (AFL)
Torchmark (TMK)
Assurant (AIZ)
Health Care
Abbott Laboratories (ABT)
Lilly (Eli) & Co. (LLY)
McKesson (MCK)
PerkinElmer (PKI)
