Module 7 discussion
Complete the Assurance of Learning Exercise A Steps 1-3 of
your text. Create a product positioning map only for the “Hershey’s
company. Using information from the case, the PPM, and your research, write a
brief narrative to state your strategic recommendations for Hersey relative to
the competitors in this segment of Hershey’s business. Post your narrative to
the Discussion Board no later than Thursday 11:59 PM EST/EDT.
Examine fellow student’s posts and find two that added to
your insight on Hershey’s position or included conclusions you may not agree
with. Respond to those posts no later than Sunday 11:59 PM EST/EDT.
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