Module 5 discussion
You will begin by creating a SWOT and BCG matrix. For the
SWOT, follow Steps 1-2 of Learning Exercise A on pp. 215-216 in your text.
Then, prepare a SWOT matrix for Disney’s Parks and Resorts Division. For the
BCG, use the information in exercise E on p. 217 in your text to prepare a BCG
matrix for Disney locating each division where you believe it represents its
position relative to market share and growth.
When complete with both exercises, write a short narrative
(one page or less, single space) of your key conclusions from (1) your SWOT
analysis of Disney, (2) your BCG work on Disney. In addition, include your
conclusions on the Parks and Resorts division of Disney as a result of its
position in the BCG and the results of SWOT. Make clear recommendations for
Disney’s Parks and Resorts based on integrating the work from the above models.
Post your analysis and conclusions in narrative form to the
Discussion Board no later than Thursday 11:59 PM EST/EDT.
Review your classmates’ posts and find two whose conclusions
bring new levels of understanding to your view on Disney’s external
responsiveness, or conclusions where you might disagree. Post a response to
those classmates including an explanation of the value of their contribution to
your understanding or where you would “respectfully” disagree no later than
Sunday 11:59 PM EST/EDT.
