Module 2 discussion
Prepare EFE and CPM matrixes for Hershey Company. Use Mars
and Nestle for competitors in the CPM.
Using the EFE and CPM
data, as well as your own analysis, describe how Hershey is responding to its
external environment, including its direct competitors. Make sure to use
important details of from your EFE and CPM results and your critical
reflections to draw conclusions. Post your analysis and conclusions in
narrative form no later than Thursday 11:59 PM EST/EDT.
Find at least two students whose conclusions bring new
levels of understanding to your view on Hershey’s external responsiveness or
conclusions where you might disagree. Post a response to two students including
an explanation of the value of their contribution to your understanding or
where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.
