Module 2 discussion
Prepare EFE and CPM matrixes for Disney’s Parks and Resorts
division. Use Universal Studios and Six Flags for competitors in the CPM.
Using the EFE and CPM data, as well as your own analysis,
describe how Disney is responding to its external environment, including its
direct competitors. Make sure to use important details of from your EFE and CPM
results and your critical reflections to draw conclusions. Post your analysis
and conclusions in narrative form no later than Thursday 11:59 PM EST/EDT.
Find at least two students whose conclusions bring new
levels of understanding to your view on Disney’s external responsiveness or
conclusions where you might disagree. Post a response to two students including
an explanation of the value of their contribution to your understanding or
where you would “respectfully” disagree no later than Sunday 11:59 PM EST/EDT.
