Module 2 discussion
Read the material in Table 3.1 “Questions to Spur the
Imagination” in your textbook and apply this exercise to a potential new
product or service. Discuss with your classmates how the business that you are
proposing “stacks up” on the 18 questions posed in Table 3.1.
Based on your research, the reading in your textbook, and
your experiences, discuss the most effective methods and procedures that result
in enhanced creativity. Be as detailed as possible in this discussion. Remember
to cite 2 sources.
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