Week 7 discussion
From the personal selling perspective, there have been many
changes in the role of the salesperson over the past decade. One aspect that
drives numerous changes is the development of various forms of social media and
web-based portals. Complete a quick search and identify at least three
different changes within the personal selling arena that have occurred because
of either social media or web-based portals. Describe each and state the
long-term impact on personal selling as a profession. As an example, one of the
newest aspects involves reverse auction hubs. Make sure to provide the sources
of your information.
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