Module 2 discussion
A friend has approached you with a business idea. She asks
for your assistance with figuring out who might be willing to shop at the new
business. The Bark and Brew is a coffee/tea shop similar to a Starbucks;
however, there is a twist: dogs are welcome. The plan is to carry products that
will cater to dogs as well as humans, including drinks and snacks. The intent
is not compete with pet stores but to compete with coffee shops. Based on this
business idea, consider how you would use marketing research and competitive
analysis to assist your friend in determining its viability.
In the determination of opening the Bark and Brew Café, you
decide to complete a competitor analysis. Would you use a product form or a
product category competition analysis? Why? What would be the source of your
information?
Include in your discussion post personal observations as
well as concrete examples to support your views. Initial posts should be at
least two paragraphs and include direct references to the readings and/or
additional articles. Word choice and sentence structure should be suitable for
professional level work, and all sources should have appropriate references and
citations.
Post your initial response to the discussion question no
later than Thursday 11:59 PM EST/EDT.
Respond to at least two of your classmates no later than
Sunday 11:59 PM EST/EDT. If possible, respond to a classmate that has not
received a response and avoid responding to posts of your fellow group members.
Your responses should be constructive in nature and take the discussion to
another level of thought or perspective. Your response must be more than just
one or two lines and not a simple statement of agreement to the original post.
