Course Code: MBA5140-8
Course Start Date: 07/11/2016
Section: Supply Chain Processes and Analytics
Week: 8
Activity: Present Recommendations for Improved Product Recall Processes
Activity Due Date: 09/04/2016
Activity Description
In February, 2014, General Motors announced an ignition switch recall that included around 2.6 million vehicles worldwide. This recall ignited
a great deal of controversy over the efficacy of operational practices that allowed the recall to become an issue, thus threatening the safety of
GM customers and seriously eroding public trust in the organization.
As a business analyst skilled in the area of operational excellence, you are to produce a presentation that leverages your skills in all areas of
Operations Management and provides credible recommendations for improvement in the GM operational structure that is responsible for
selling and servicing the vehicles involved in this critically important recall. Therefore, the scope of your review will be limited to what the
corporation did and/or should have done once the fatal flaw was detected. Your review should not encompass processes upstream from the
service function, which eliminates the need to analyze engineering, design, manufacturing, and assembly operations.
Your audience for this presentation will be six top GM executives responsible for activities in service operations, which includes, for purposes
of this assignment, those responsible for investigating, launching, and managing product recalls. Your presentation should include:
List of key relevant issues related to the ignition recall, including near-term and long-term negative impact.
Discussion of findings related to current or past service / recall practices leading to the current situation.
Recommendation for leveraging Information Technology personnel and resources to improve the recall process.
Recommendations for improving operations and supply chain management independent of IT operations.
Timeline for completing next steps toward an improved recall process.
Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised
of brief paragraphs or bulleted lists.
Support your presentation with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly
resources may be included.
Length: 15-20 slides (with a separate reference slide)
Notes Length: 150-200 words for each slide
Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate. Save the file as PPT
with the correct course code information.
The following rubric applies to the grading for this Signature Assignment.
Grading Rubric
Criteria
Content (15 points)
Points
1
Listed key relevant issuesrelated to the ignition recall, including near-term
and long-term negativeimpacts.
2
2
Discussed the findingsrelated to current or past service / recall practices
leading to the currentsituation.
3
3
Made recommendations forleveraging Information Technology personnel
and resources to improve therecall process as well as for improving
operations and supply chainmanagement independent of IT operations.
5
4
Included a timeline forcompleting next steps toward an improved recall
process.
5
Organization (10 points)
1
Included speaker notes for eachslide, animations, transitions, and graphics.
Included a minimum of five scholarlyreferences, with appropriate APA
formatting applied to citations andparaphrasing. Presentation is 15-20
slides long.
Total
10
25
Upload your assignment using the Upload Assignment button below.
Note: in addition to uploading your assignment to Courseroom, for this assignment you are also
required to upload your assignment to the Taskstream system. The Taskstream submission is a
grade requirement and has the same due date as the assignment. [More info on Taskstream &
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Learning Outcomes
1.0 Analyze internal and external factors influencing sourcing decisions.
3.0 Optimize Material Requirements Planning activities for proper alignment with key operating characteristics.
4.0 Apply waste elimination techniques to improve service and manufacturing processes.
6.0 Leverage information technology to optimize business operations for safety, quality, productivity, and profit.
Resources
Articles
Reference
Instruction
Ali, A. (2014). Complacency and crisis management in large organizations.
Read Article
http://search.proquest.com.proxy1.ncu.edu/docview/1660169901?pq-origsite=360link
Barton, T. L., & MacArthur, J. B. (2015). A need for a challenge culture in enterprise
risk management.
Read Article
http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=112921364&site=ehost-live
Bowen, S. A., & Zheng, Y. (2015, March). Auto recall crisis, framing, and ethical
response: Toyota’s missteps.
Read Article
http://www.sciencedirect.com.proxy1.ncu.edu/science/article/pii/S036381111400160X
Das, K. (2011,January). A quality integrated strategic level global supply chain model.
http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?
Read Article
direct=true&db=bth&AN=55309730&site=ehost-live
Janssen, C., Sen, S., & Bhattacharya, C. B. (2015). Corporate crises in the age of
corporate social responsibility.
Read Article
http://www.sciencedirect.com.proxy1.ncu.edu/science/article/pii/S0007681314001578
Document/Other
Reference
pvsheridan. (2009, September 19). Chrysler safety – 60 Minutes
seatback failure report [Video file].
https://www.youtube.com/watch?v=FXIVHwX-rvQ
Instruction
Watch Video
