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Mass retail business

Please help with the following questions:

1. Analyze how competitive advantages can be built
internationally
with a particular focus on Asia. ( for max retail business)

2.What are the challenges that mass retailers confront when
they internationalize?

3.What are the key characteristics that are important for
the success of mass retail in a particular country?

4.Discuss the applicability of the hypermarket business
model in Asia.

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